Beechwood Sales & Service

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Beechwood Sales & Service
5350 South Emmer Drive
New Berlin, WI 53151

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© L. Knife & Son, LLC.. All Rights Reserved.

Our Products

New Products Every Week!

Cutwater Fireside Variety Pack

Spirits

Kona Brewing Big Wave

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It’s 2026 NFL Draft Weekend! As the presenting

It’s 2026 NFL Draft Weekend!

As the presenting sponsor of the NFL Draft, Bud Light is bringing the energy within and around the draft all weekend long.

Huge thank you to everyone who supported our Bud Light NFL Draft program this season.
We loved hosting our weekly winners for an unforgettable party filled with swag, prizes, and one ultimate grand prize trip to the Draft!

Catch this program next NFL season for your chance to win!

Our World Cup Soccer Shootout Series has been a sm

Our World Cup Soccer Shootout Series has been a smashing hit so far!

We’ve loved getting out in the market and activating behind Stella Artois, NÜTRL Vodka Seltzer, and Michelob ULTRA, the official sponsors bringing fans closer to the game.

Want to join the fun?

Check out our next stops:
Matty’s – April 21st @ 6:30pm
New Berlin Entertainment - April 23rd @ 6pm
Nomad World Pub - April 25th @ 1pm
Zocalo - May 6th @ 6:30pm
Spanky’s Waterford - May 16th @ 11am
Steny’s North Shore - May 19th @ 5pm
Elbow Room Cedarburg - May 23rd @ 5pm
Moran’s Pub - May 24th @ 10:30am
Steny’s Milwaukee - May 24th @ 1pm
Steny’s Lake Country - May 27th @ 4pm
Social Haus - May 28th @ 7pm
Potawatomi - May 30th @ 12:30pm

LAST CHANCE at Zocalo - June 11th @ 4pm

Our 2026 Milwaukee Retailer Trade Show was a hit!

Our 2026 Milwaukee Retailer Trade Show was a hit!

Huge thank you to our retailer and supplier partners for showing up, supporting, and making it such a success.

Nothing beats seeing familiar faces, and we loved showcasing the continued strength of our partnerships alongside the exciting new additions to our portfolio!

Until next time!

Great seeing everyone out celebrating the green se

Great seeing everyone out celebrating the green season of St. Pat’s! 🍀

Here’s to warmer weather, tasty beer, louder laughs, and many more good times ahead. 🍻

Brewers season is right around the corner, and Ope

Brewers season is right around the corner, and Opening Day is this week! ⚾

We’re excited to celebrate all season long with Milwaukee Brewers and our friends at Surfside helping keep the good times going.

Stop in, grab a Surfside, and get ready for another great season!

We were proud to have Guinness as a highlighted sp

We were proud to have Guinness as a highlighted sponsor of this year’s Milwaukee St. Patrick’s Day Parade.

It was great seeing so many of you along the parade route and sharing pints before and after the celebration.

Sláinte! 🍀

Phorm Energy came to the rescue for these First Re

Phorm Energy came to the rescue for these First Responders this past weekend with their donations of energy drinks to keep their momentum going.

Thanks to all first responders for all you do!

Looking forward to the Folds of Honor cans coming soon…

#PhormEnergy

Happy St. Patrick’s Day! 🍀 We’re feeling L

Happy St. Patrick’s Day! 🍀

We’re feeling LUCKY today to have such amazing accounts, consumers, and retailers in our markets! Not only that, but we also have some of the best brands in our portfolio to enjoy on a day like today.

We hope to see you out there celebrating and drinking whatever makes your Irish side shine… whether that’s splitting a Guinness, enjoying a green beer, or taking a shot of Kamoti to lift your spirits. We’re here for it!

Have a LUCK-filled day!

We’ve had a blast seeing you all out during our

We’ve had a blast seeing you all out during our Bud Light Hoops Tournament Series over the past two months.

It’s ALMOST time for our final tournament, where we’ll see who brings the heat and earns the title of Beechwood’s grand finalist — and a trip to Las Vegas for a chance to win $10,000!

We’ll have one more play-in tournament from 2–4 PM in front of the Potawatomi Sportsbook this Thursday!

Thanks to everyone who has played. We hope to see you Thursday!

#BudLightHoops #MiniHoopsMania

We loved seeing everyone out this past Saturday dr

We loved seeing everyone out this past Saturday drinking Guinness, Green Beer and More at the Shamrock Shuffle!

Great way to kick off a month long celebration of St Pats, Guinness and painting our market GREEN!

Hope to see you out for the Parades this weekend!

Cheers or Sláinte, as they say in the Land of Luck!

St. Patrick’s Day countdown starts now! That m

St. Patrick’s Day countdown starts now!

That means pints of Guinness, Reuben rolls, Irish dancing and the good times in between.

Always a good time for Guinness.

#GoodTimeForAGuinness

Thanks to all who participated in our Bud Light NF

Thanks to all who participated in our Bud Light NFL Draft Program this year!

Our party last week was a blast and we hope our winners are happy with their prizes.

Stay tuned for more programs like this behind brands in our portfolio.

#BudLightNFL #NFLDraft

Game on! Bud Light Hoops 2026 is LIVE! 🏀 Our p

Game on! Bud Light Hoops 2026 is LIVE! 🏀

Our pop-a-shot tournament series is officially underway — flip to the next slide for the full schedule and find a stop near you.

Let’s play to win! We hope to see you there!

Love is in the air, and so is the perfect pour.

Love is in the air, and so is the perfect pour.

Cheers to moments worth savoring this Valentine’s Day.

Grab someone you love and toast with a crisp Stella!

#PerfectServe #ValentinesDay

The Annual NA Day at the Cooperage was a great way

The Annual NA Day at the Cooperage was a great way to kick off the year!

Whether you are doing Dry January or just expanding your Non-Alcoholic lineup, this event delivered great options. From new products in our market to bold new flavors from top non-alcoholic brands, there was always something new to try.

Curious what options are available for your at home bar cart, your retail space or next event? Ask your sales rep about our non-alcoholic offerings!

From great people to great beverages — Beechwood

From great people to great beverages — Beechwood had a whole lot of GREAT in 2025!

A huge THANK YOU to our consumers and retailers for your ongoing support and partnership. We’re excited to bring even more interactive experiences behind our brands, quality beer on tap, and top-tier service to our retailers in the year ahead.

Here’s to making 2026 the best year yet!

Meet our Ope! Brewing Sales Reps! They’re out p

Meet our Ope! Brewing Sales Reps!

They’re out poppin’ around our Wisconsin Territories spreading the word on all things Ope! From West Allis to all counties in the Beechwood footprint, they’re visiting retailers to share our current lineup open for order and the exciting new offerings coming your way.

If you spot them, say hi and get the scoop on what’s fresh from Ope!

Day 12 - Sierra Nevada is keeping our drinks cold

Day 12 - Sierra Nevada is keeping our drinks cold year round with this Yeti Backpack cooler!

Including: Sierra Nevada Yeti Backpack Cooler

To enter the giveaway:
⭐️Follow us @BeechwoodSales
⭐️Tag a friend who loves a portable cooler.
⭐️What are you going to put in the cooler once you win it?

Must be 21+ to enter!
#12DaysofGiveaways #EntertoWin

Day 11 - Athletic is keeping us active with our ne

Day 11 - Athletic is keeping us active with our new partnership with the local Windigo Hockey Team!

Including: Tickets to a Windigo Game, Windigo Blanket, Hat, and a Pack of Athletic NA Run Wild

To enter the giveaway:
⭐️Follow us @BeechwoodSales
⭐️Tag a friend who is currently on an NA Kick
⭐️What’s your favorite style of beer to drink NA?

Must be 21+ to enter!
#12DaysofGiveaways #EntertoWin

Day 10 - It’s a hop-filled holiday with Lagunita

Day 10 - It’s a hop-filled holiday with Lagunitas!

Including: Lagunitas Painting, T-shirt, hat and more!

To enter the giveaway:
⭐️Follow us @BeechwoodSales
⭐️Tag a friend who loves hoppy beers!
⭐️What’s your favorite IPA? Or weather to drink an IPA in?

Must be 21+ to enter!
#12DaysofGiveaways #EntertoWin

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